3 min read

Promevo at Google Cloud Next 2024: A Recap

The glitz and glamor of Las Vegas weren’t the only attractions drawing tech enthusiasts to the Strip this year. Google Cloud Next 2024 took center stage, and the Promevo team was there to experience it all. 

This highly-anticipated event wasn’t just a platform for new product announcements but a testament to Google Cloud’s commitment to innovation, especially with its advancements in artificial intelligence (AI). 

Couldn’t make it to the event or just want to relive the highlights? Here's a comprehensive recap of Google Cloud Next 2024, including insights from Promevo’s certified Google Cloud experts.


Google Enters The Gemini Era

Throughout Next 2024, the Google Cloud team showcased many groundbreaking updates — 218, to be exact — and innovations in the realms of AI and cloud computing. 

A lot of these updates were related to Gemini, Google’s powerful new generative AI tool for Google Workspace and Google Cloud. Specifically, they introduced attendees to the Gemini family of models, designed to help teams accomplish more in the cloud.  

Gemini for Google Cloud made a splash in particular, marking a new generation of AI assistants for developers, Google Cloud services, and applications. Likewise, attendees were buzzing about new Gemini integrations in the cloud, including  Gemini in Security Operations, Gemini in BigQuery, Gemini in Looker, and Gemini in Databases.

During the conference, Google also announced two new Google Workspace add-ons designed to inject gen AI into the productivity suite. 

The AI Meetings & Messaging add-on is designed to help users look and sound their best in Google Meet with studio look, studio lighting, studio sound. In the future, Google says the add-on will soon include a “take notes for me” feature that automatically generates action items from meetings, on-demand conversation summaries in Google Chat, and more. 

The new AI Security add-on provides access to the AI Classification capability in Google Drive, allowing IT teams to automatically and continuously identify, classify, and label sensitive files across the organization. 

Overall, Gemini was everywhere at Google Cloud Next 2024. It’s no wonder Google has deemed this the “Gemini era.” 

John Pettit, Promevo's CTO, spoke about the substantial footprint of Gemini across Google’s ecosystem during our Google Cloud Next 2024 recap webinar, highlighting its manifestation in every product and presentation at the event. He also noted a leap from theory to real-world applications.

“What I think was very interesting to see,” he said,“is the shift from people talking about Gemini to having very real experimentations, plus pushes into real production workflows. And we're seeing that happening at big clients transforming their operations, whether it's in retail or banking or automotive. Just about everywhere. This is definitely something that's here and continuing to grow and evolve.”  


Caption: Promevo CTO, John Pettit, with Sr. Client Success Manager Jeremy Brooks at a Google Cloud Next 2024 event honoring 2023 Google Cloud All-star award recipients. Pettit and Brooks were recognized by the Google Cloud team for their work in Solutions Engineering and Sales, respectively. 

John also noted how Google’s investments in TPUs (tensor processing units) and the unveiling of Gemini 1.5 Pro and Imagen 2.0 signify a leap in computational power and AI capabilities, a beacon for what’s ahead in AI-driven solutions.

Amid all of the Gemini updates, Google also unveiled Chrome Enterprise Premium, a new security offering designed to help modern enterprises simplify and strengthen endpoint security. “Chrome Enterprise Premium builds on the core capabilities available in Chrome Enterprise,” Google explains, “which gives organizations the secure, reliable browser their employees prefer to use with management tools for IT and security teams built in.”

For an in-depth discussion on all of these product announcements from Google Cloud Next 2024, watch our recap webinar on demand


Other Notable Moments from Next 2024 

In between all the product announcements at Next, the Promevo team also had the opportunity to attend a variety of informative sessions on cloud computing and AI. 

One Promevo team member, Hailee Zapata, actually took the stage for the 2024 Partner Summit to share insights on collaborative marketing strategies. 

Her panel discussion, titled "Marketing magic: Best practices for partner marketers inspired by partner marketers," shed light on Promevo's approach to co-marketing with Google. Namely, Hailee explored how Promevo works closely with Google to provide innovative solutions and resources that enrich our clients Google work-life experience.


Caption: Promevo Alliance Marketing Manager, Hailee Zapata, takes the 2024 Partner Summit stage. 

The Promevo team also had the opportunity to meet with many conference attendees during our exclusive happy hour event, co-hosted by strategic partners CloudM and Cameyo. This gathering was more than just cocktails and conversation; it was a convergence of minds, bringing together Googlers, clients, and partners to kick off the conference in style.


Caption: The Promevo team with happy hour attendees at the Border Grill Mandalay Bay. 


Final Thoughts on Google Cloud Next 2024

Thank you to all the Googlers, partners, clients, and more who joined us at Google Cloud Next 2024! 

As we reflect on our week in Las Vegas, it's clear that the path paved by Google Cloud Next 2024 and the Gemini era is set to redefine our expectations from technology, setting a new benchmark for innovation, efficiency, and security in the digital age.

Have questions about Google Cloud Next 2024 or need help evaluating the products announced during the event for your organization? Contact us. As a Google Premier Partner, we’re here to help you harness the robust capabilities of Google solutions to meet your growth goals. 


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