5 min read

The Top 3 Virtual Application Trends to Watch

Are you struggling to keep your remote workers productive?

With more and more employees working remotely, it's become increasingly difficult to ensure that they have access to the applications they need to do their jobs. Traditional methods of delivering applications, such as Virtual Desktop Infrastructure (VDI), can be expensive and complex to manage.

Virtual Application Delivery (VAD) is a new approach to application delivery that solves these problems. VAD delivers applications directly to users' devices, eliminating the need for expensive and complex VDI infrastructure. This makes it a more cost-effective and scalable solution for businesses of all sizes.

In addition, VAD is more secure than traditional methods of application delivery. VAD applications are delivered over a secure connection, which helps protect businesses from data breaches.

The virtual application space has evolved significantly in recent years, with enterprise-scale businesses now adopting application virtualization at a rate twice that of their smaller counterparts.

As a Google Premier Partner, Promevo offers virtual application services through our partner Cameyo to give our clients the tools they need to perform their best work, whether they’re at home, in the office, or anywhere in the world.   

Cameyo is a Virtual App Delivery platform that enables you to securely deliver all of your applications — including Windows, Linux, SaaS, and internal web apps — to any device, all without virtual desktops or VPNs. 

John Pettit, CTO of Promevo, already sees Cameyo already making waves in the Virtual Desktop market. “With its cloud-based delivery model and lightweight app streaming technology,” he explains, “Cameyo is disrupting the traditional VDI model by offering a more cost-effective, scalable, and secure solution."

Let’s leverage Promevo and Cameyo’s shared expertise to explore the current state of the virtual application market. 


Virtual Application Trends to Watch 

Hybrid work continues to become the ‘new normal’ for businesses across many industries. In 2022, however, IDC found that 40% of companies were still struggling to provide equal access to enterprise resources for employees engaged in hybrid work. 

“Security challenges, diverse network topologies, and a confusing mix of access methods — the usual rogues' gallery of challenges for remote access —topped the list of reasons for the continued struggles with providing equal access,” IDC’s report explains. 

This phenomenon, along with the rising adoption of cloud technologies, puts unique pressures on end users and the virtual app market as a whole. 

Let’s take a look at the most popular virtual application trends facing organizations right now and how Promevo and Cameyo can help you keep pace. 

AI & Automation

Artificial intelligence (AI) and automation have fundamentally transformed the landscape of virtual applications, reshaping how users interact with digital platforms and enhancing overall user satisfaction.

Namely, organizations are using these tools to collect real-time insights into virtual application performance and infrastructure utilization. In turn, these inputs help IT teams proactively manage and allocate resources, ensuring a seamless experience. 

For example, AI-driven insights help organizations proactively identify, troubleshoot, and remediate problems before they become issues that impact employees' experience and productivity.

How Promevo & Cameyo Are Addressing It 

To answer the call for AI in virtual application delivery, Cameyo developed Cameyo Analytics. This tool is the first real-time monitoring and analytics solution to utilize AI to proactively optimize VAD to deliver a better end-user experience while reducing the cost of enabling remote and hybrid work.

Cameyo Analytics provides:

  • Real-time alerts identify issues as well as opportunities for optimization. 
  • Automated actions enable the quick implementation of necessary changes, regardless of your environment (cloud, multi-cloud, on-premises or hybrid).
  • Identification of trends and suggested actions to customize your Virtual Application Delivery strategy accordingly. 

Promevo similarly has our ears to the ground when it comes to AI. 

Just this year, Google unveiled Duet AI for Google Workspace, a new tool that unlocks new ways of working with generative AI. Promevo was selected by Google  as a part of the Workspace Labs program to help test this new feature and provide feedback that improves the Duet AI experience. 

Promevo can also help companies unlock insights in their data and build their own AI solutions on Google platforms, such as Vertex AI or Duet AI for the Google Cloud Platform (GCP). 

As AI becomes increasingly integrated in the Google ecosystem, our team is prepared to help organizations implement and adopt the technology in order to take their business to the next level. 

Security Innovations

With cybersecurity threats evolving and remote and hybrid work becoming more commonplace, traditional network security models are no longer sufficient to safeguard sensitive company data. 

So, it’s no wonder 83% of organizations say they are committed to migrating to a zero-trust security architecture, according to a 2022 Forrester survey

Over time, more and more organizations will operate under a zero-trust model, meaning virtual applications will require a similarly robust security infrastructure. 

How Promevo & Cameyo Are Addressing It 

Cameyo’s Virtual App Delivery platform is built with a native zero-trust architecture which includes industry-first innovations like its Port Shield, Cloud Tunneling, and NoVPN technologies — all designed to proactively protect against ransomware and brute force attacks.

Promevo is not only a proud partner of Cameyo and its zero-trust platform, but we’re also equipped to implement Google’s own zero-trust solutions such as BeyondCorp Enterprise. This innovative security framework developed by Google is designed to provide secure access to organizational resources from anywhere in the world, without relying on a traditional VPN (virtual private network).   

Hybrid Cloud Solutions

The contemporary workplace is witnessing a significant surge in the adoption of hybrid cloud environments, marking a transformative shift in how businesses manage their IT infrastructure. 

Hybrid cloud solutions combine the benefits of not only on-premises infrastructure but also public and private cloud models, offering a versatile approach that accommodates varying workloads and data sensitivities. 

This approach empowers organizations to optimize resource allocation by leveraging the scalability and cost-efficiency of public clouds while retaining control over critical data and applications through private clouds and on-prem data centers. 

As more businesses are adopting hybrid cloud models, virtual applications will play a pivotal role, allowing consistent application delivery across diverse environments.

How Promevo & Cameyo Are Addressing It 

As hybrid cloud environments continue to increase, Promevo and Cameyo are giving our clients the flexible solutions they need to do their best work from anywhere. 

Cameyo, for example, offers both a fully-hosted (on Google Cloud) and a self-hosted version of their VAD platform that can be hosted in any cloud, hybrid cloud, or on-premises environments. This gives every organization the complete flexibility to choose the hosting environment that works for them.

As a 100% Google-focused partner, Promevo is equipped to provide best-in-class consulting and implementation support for any on-premise or cloud-based Google solution. From your everyday Google Workspace applications to robust Google Cloud tools like Looker and BigQuery, we support you on your entire technical journey.  


Get Started With Promevo & Cameyo 

In an era defined by technological advancement, virtual app delivery stands out as a game-changing solution for businesses aiming to streamline operations, reduce costs, and enhance agility. 

As the Google ecosystem continues to evolve alongside these virtual application trends, Promevo and Cameyo are committed to providing customers with the tools they need to access their business-critical applications as well as meet their operational goals. 

“When it comes to application delivery, adaptability is the key to success, explains Karthik Kripapuri, CEO of Promevo. 

“At Promevo, we are committed to empowering our clients with the cutting-edge tools and solutions they need to not only keep up but stay ahead in today's market,” he continues. “By embracing the latest trends and leveraging our robust partnership with Cameyo, we enable organizations to harness the full potential of virtual applications, ensuring they remain competitive and agile in an ever-evolving digital world."

Contact us to learn more about how Promevo and Cameyo help organizations embrace the full potential of virtual applications and Virtual App Delivery (VAD)  in the Google ecosystem.


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