How Promevo Empowered a Marketing Automation Leader to Optimize Google Workspace & Embrace Innovation

A leading marketing automation company was expanding. Among the demands to remain efficient through growth, it was clear: their tools and resources must adjust to scale. 

As they scaled up in 2021, their Google Workspace had to stay efficient, secure, and adaptable. With nearly 2,000 users to manage, their IT team needed more than standard tools — they needed a partner to streamline operations and help them make the most of their Workspace investment.

That’s where Promevo came in. From simplifying user management with gPanel® to negotiating a flexible, budget-friendly Workspace contract, Promevo delivered the expertise that allowed their team to focus on growth and innovation. Now, as they look to integrate advanced AI into their workflows, this partnership continues to drive new levels of efficiency.

The Challenge

As this company grew, their IT team struggled with efficiently managing Google Workspace for thousands of users. Keeping up with user management, permissions, and access levels became a time-consuming process. The client needed a robust solution to automate tasks and minimize errors, allowing IT to focus on strategic initiatives rather than troubleshooting administrative issues.

Additionally, they wanted support in optimizing their Workspace investment, securing favorable contract terms and any available cost savings.

With an eye on innovation, they also wanted to pilot emerging Google tools. Interested in being among the first to test Gemini (previously Duet AI) before it reached general availability, they looked to Promevo for help in integrating this AI tool in a way that would drive practical use cases for their teams.

Facing these multifaceted challenges, they relied on Promevo’s expertise to bring Workspace under control, negotiate favorable contract terms, and introduce next-gen technology for enhanced productivity.

The Solutions

Promevo tackled the client’s challenges with a multi-faceted approach, addressing their immediate needs for streamlined management, cost-effective Workspace contracts, and forward-thinking AI implementation.

• Centralized User Management with gPanel: Through gPanel, Promevo enabled the client’s IT team to manage nearly 2,000 users in bulk. This powerful tool automated repetitive tasks, minimized manual errors, and saved the team significant time daily, allowing them to focus on strategic initiatives.
• Optimized Google Workspace Contract: Leveraging a close partnership with Google, Promevo negotiated a budget-friendly three-year Google Workspace contract tailored to the client’s operational scale. Promevo also managed the recent Workspace renewal process, ensuring the client received all available discounts and a contract suited to their evolving needs.
• Early Adoption of Gemini AI: As an early adopter, the client was eager to explore AI-driven productivity tools. Promevo engaged their IT team in initial training on Gemini (formerly Duet AI), introducing them to generative AI capabilities within Gmail, Docs, and Sheets.
• Customized Gemini Pilot Workshop: Following initial training, Promevo organized a four-week Gemini Pilot Workshop for a larger user group, helping the client’s team uncover use cases specific to their roles. Feedback from the workshop indicated strong engagement and practical applications that will drive productivity in their workflows.

The Outcome

Through Promevo’s support, the client transformed how they managed their Workspace environment. By adopting gPanel, they saved countless hours on administrative tasks, allowing IT staff to focus on higher-level priorities. Bulk user management became more efficient, with reduced error rates, enhancing overall system reliability and user satisfaction.

With a favorable Workspace contract, they also secured substantial cost savings and stability over a three-year term, positioning them to scale their operations with predictable expenses.

The addition of Gemini licenses and the successful AI workshop further empowered their team, showing them how AI could support tasks within Gmail, Docs, and Sheets. This hands-on approach to training unlocked immediate value for their teams, setting the stage for AI-driven productivity across departments.

Looking ahead, Promevo and the client are now exploring the potential of Chrome Enterprise Core, with promising applications for further strengthening their IT infrastructure.

Get Started With Promevo

At Promevo, we work with a variety of incredible organizations to develop transformative solutions designed to scale with your business as it grows. As your trusted service partner, Promevo supports your organization with a robust suite of services, including:

• Consulting, implementation, and training spanning the entire
• Google ecosystem of products and services
• Google Workspace administration via our proprietary gPanel® platform
• Chrome device deployment and management
• Google Cloud solutions tailored to your business needs
• Expert guidance on the latest Google technologies
• Access to additional Google partners like CloudM, BrainStorm, and more

With our expert consultation, comprehensive support, and exceptional service from end-to-end, you’ll get all the momentum you need to achieve your most ambitious business goals.