Sokal, a leading full-service digital advertising agency, has always embraced innovation to stay ahead in the fast-paced world of marketing. With over 145 employees and 350 clients nationwide, their teams rely on cutting-edge tools to deliver high-quality digital campaigns.
As artificial intelligence (AI) became more prevalent in the industry, Sokal’s leadership saw an opportunity to explore how AI could enhance workflows, improve efficiency, and consolidate their existing toolset.
To put AI to the test, Sokal partnered with Promevo for a Gemini for Google Workspace workshop. This hands-on training session helped Sokal’s teams better understand how Gemini could fit into their daily workflows — and the results were eye-opening.
Before the workshop, Sokal’s teams had varying levels of enthusiasm about AI. Some employees were eager to explore new efficiencies, while others remained skeptical about its usefulness in their daily tasks.
Additionally, AI tools were already being used across different teams, but there was no centralized approach — some tools were free but posed security risks, while others required separate licensing and management.
Sokal needed a structured way to evaluate Gemini’s capabilities, determine its potential for streamlining workflows, and educate employees on how to maximize AI’s benefits.
The challenge was twofold:
To address these challenges, Promevo led a Gemini for Google Workspace workshop, providing hands-on training tailored to Sokal’s unique needs.
The session included a combination of live industry-tailored demonstrations, curated training materials, and guided use case exploration. Participants were able to see Gemini’s AI-powered capabilities in Google Workspace firsthand and were encouraged to test Gemini in real-world scenarios relevant to their daily tasks.
During the workshop, excitement grew as employees saw firsthand how Gemini could streamline content creation, automate repetitive tasks, and enhance collaboration. Sokal’s account directors, in particular, were drawn to NotebookLM and Gemini’s training capabilities, recognizing its potential for strategic planning.
The results of the workshop exceeded expectations. While initial engagement varied, more employees found value in Gemini than anticipated. Notably:
By the end of the workshop experience, 45% of participants reported that Gemini would have a moderate to high impact on their role. Over half also said that Gemini saved them between 15 to 30 minutes per day.
Patrick Clark, Sokal’s Director of Technology Operations, emphasized that breaking established habits and integrating AI into daily tasks requires patience, but the potential benefits are well worth the effort — especially now that Gemini is included in all Google Workspace Business and Enterprise plans.
“I was initially worried that we’d fall in love with the product but not be able to give everyone a license,” Patrick said. “So we’re thrilled that it’s been added to Workspace. I'm excited to see where we are in six months to a year with Gemini.”
At Promevo, we regularly work with incredible organizations like Sokal to develop transformative solutions designed to scale with your business as it grows. As your trusted service partner, Promevo supports your organization with a robust suite of services, including:
With our expert consultation, comprehensive support, and exceptional service from end-to-end, you’ll get all the momentum you need to achieve your most ambitious business goals.
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