3 min read
How Sokal & Promevo Partnered to Unlock AI’s Potential with Gemini
Sokal, a leading full-service digital advertising agency, has always embraced innovation to stay ahead in the fast-paced world of marketing. With...
3 min read
Promevo
|
Aug 11, 2025
BAMKO, a global branded merchandise and promotional products company, knew that adopting Gemini for Google Workspace could be a game changer — but only if their teams were ready to use it. In order to deploy the tool across their teams in the U.S. and India, they needed a structured, department-specific rollout that empowered both beginner and advanced users to apply AI in meaningful ways.
The company partnered with Promevo to lead a comprehensive Gemini Deployment Workshop, designed to introduce practical AI use cases, increase adoption, and support change management.
However, it wasn’t the first time BAMKO had worked with Promevo. Our relationship started in late 2023 with a Google Workspace migration and grew to include the implementation of gPanel for Google Workspace administration. That foundation set the stage for a successful AI deployment and a strong, scalable partnership.
BAMKO had already transitioned to Google Workspace and was using gPanel to manage their environment. But when Gemini became bundled into Workspace licenses, the timing felt right to introduce generative AI to their teams in the U.S. and India. Beyond spanning multiple regions, these groups also consisted of people from different departments and with varying AI skill levels.
They faced a few challenges:
Promevo’s Gemini Deployment Workshop spanned several weeks and included structured, interactive training sessions tailored to BAMKO’s organization. The deployment included the following.
Training sessions were broken out into opt-in general overviews and department-specific sessions for the U.S. Sales, U.S. Operations, and India Operation teams. Each training addressed real-world tasks relevant to that team’s workflows, helping employees connect Gemini’s features directly to their daily responsibilities.
Participants fell into two major groups: new AI users and experienced tech staff. Promevo delivered foundational guidance for newer users — including how to use Gemini for summarization and email support — while more advanced users explored tools like Canvas for building demo sites and using Gemini in Sheets and Slides.
The workshops were led by Promevo’s AI experts, Mark Baquirin and Jeremy Sanders, whose approachable style made the content accessible for all skill levels. BAMKO praised their clarity, responsiveness, and ability to adapt content based on feedback.
“Mark and Jeremy were excellent,” Ari Harrison, Director of IT for BAMKO, explained. “They presented the information in a way that was easily digestible to our team of varying skill levels and took the time to answer everyone’s questions. Everyone who took the training left with a much better understanding of Gemini.”
Following the training, Promevo delivered a detailed readout with recommendations tailored to BAMKO’s use cases and culture. The report included feedback from workshop participants who completed the post-training survey:
Recognizing that AI adoption is a journey, Ari Harrison launched bi-weekly internal AI office hours for BAMKO team members to ask questions, explore use cases, and stay current with Gemini’s evolving capabilities.
“Something I really loved about Promevo’s Gemini workshop was the follow-up surveys administered to every single training group,” Ari explained. “Through those surveys, we actually found that there was a huge appetite for continued training. Which makes sense, because these models are getting better every single day.”.
This initiative helped BAMKO build on the momentum of the Gemini Deployment Workshop and create space for curiosity and innovation.
“I’m learning in these sessions too,” Ari continued. “The ideas that our users have brought to the office hours and the ways they’re using Gemini have been incredible.”
BAMKO now has a more AI-empowered workforce, from entry-level team members using Gemini in Gmail to developers building with advanced tools. By tailoring training to different departments and skill levels, Promevo helped BAMKO move past the “what is Gemini?” stage and into real, applied value across the business.
Key outcomes include:
This Gemini initiative adds to a growing partnership between BAMKO and Promevo. From a seamless Workspace migration to everyday administrative efficiency through gPanel, Promevo continues to support BAMKO across the Google ecosystem — wherever their growth takes them next.
At Promevo, we regularly work with incredible organizations like BAMKO to develop transformative solutions designed to scale with your business as it grows. As your trusted service partner, Promevo supports your organization with a robust suite of services, including:
With our expert consultation, comprehensive support, and exceptional service from end to end, you’ll get all the momentum you need to achieve your most ambitious business goals.
3 min read
Sokal, a leading full-service digital advertising agency, has always embraced innovation to stay ahead in the fast-paced world of marketing. With...
5 min read
At Promevo, we love providing solutions to our customers through the use of Google products. With Essence Global, we introduced them to the world of ...
3 min read
For millions of people in emerging markets, Tala isn’t just a financial platform; it’s a lifeline. With over $6 billion in credit disbursed and 10...