5 Proven Areas Where AI Delivers ROI According to Google

Video Overview (generated by Notebook LM)

AI adoption has matured. Organizations are moving past early experimentation and into measurable results that shape how work gets done. According to Google Cloud’s ROI of AI 2025 report, the question isn’t whether AI creates value, but where that value appears most clearly.

The report draws from insights across industries and identifies five consistent areas where AI drives return on investment: productivity, customer experience, business growth, marketing, and security. Each category reflects how focused, well-managed AI deployment turns into real performance gains, especially with tools like Gemini for Google Workspace supporting collaboration and automation.

Productivity: The Most Reliable ROI Driver

Seventy percent of executives report improved productivity from generative AI, nearly matching the 71% reported in 2024. The steadiness of that number shows how deeply AI has become part of daily operations.

You can see this impact in tools that simplify repetitive work:

• Automated meeting summaries that keep projects on track
• Drafted documents and emails that reduce blank-page time
• Built-in data analysis and visualization that surface insights quickly

When you remove manual friction, you free time for higher-value work. Gemini for Google Workspace helps teams get there by embedding AI directly into familiar applications like Docs, Sheets, and Meet. With these integrations, AI plugs right into your workflow and becomes a quiet partner in how you plan, write, and communicate.

Productivity gains also extend beyond efficiency. Teams that spend less time on routine work move faster, deliver more consistent results, and build momentum across the organization.

Customer Experience: The Frontline of AI Value

Sixty-three percent of executives report stronger customer experiences from AI adoption, up from 60% in 2024. Companies are using generative AI to personalize interactions, predict needs, and improve response times across every channel.

Chatbots now provide accurate answers in real time. Recommendation engines help tailor offers and content. Automated sentiment analysis reveals what customers value most and where service gaps exist.

AI turns data into empathy at scale. When your customers feel understood and supported, you strengthen loyalty, brand reputation, and long-term revenue. The organizations seeing the best results are the ones that use AI not only to answer questions but to anticipate them.

Business Growth: Turning Insight into Impact

Fifty-six percent of executives link measurable business growth to generative AI, slightly down from 63% in 2024. That dip reflects a healthy shift from fast experimentation to focused scaling.

Leaders now use AI to guide smarter decisions, uncover new market opportunities, and optimize operations across teams. Predictive analytics identify where to allocate budget or adjust staffing. Automated reporting and forecasting help refine strategy with current, accurate data.

The organizations realizing sustained ROI are those that embed AI across departments rather than isolating it in innovation teams. When AI informs how you plan, sell, and measure success, it becomes part of how your business grows.

Marketing: A Rapidly Emerging ROI Zone

Marketing joins the list this year with 55% of executives reporting measurable impact. Generative AI is reshaping how marketers create, target, and measure campaigns.

AI tools help you:

• Build audience segments and predict performance
• Generate and personalize content faster
• Improve attribution models for clearer ROI tracking

Because marketing already runs on measurable data, it’s one of the fastest areas to benefit from AI adoption. You can test, learn, and refine quickly. The result is more relevant campaigns, reduced production time, and a direct line between AI activity and business outcomes.

Security: Stabilizing but Still Essential

Forty-nine percent of executives report improvements in security, down from 56% in 2024. While adoption has leveled, AI continues to play a critical role in strengthening resilience and response times.

AI models help detect anomalies before they become breaches. They automate alerts, triage incidents, and analyze vast amounts of security data faster than human teams can. Even as metrics plateau, the value of AI-driven defense remains clear. It’s now a baseline requirement for enterprise readiness.

Organizations using Gemini and similar systems within secure, well-governed environments are better positioned to balance innovation with protection.

The Bigger Picture

Across every category, the message from Google Cloud’s report is consistent. The organizations seeing the highest ROI are the ones integrating AI into everyday workflows rather than keeping it in isolated projects.

You realize the full value of AI when your teams use it naturally in meetings, documents, planning, analysis, and customer interactions. That kind of embedded adoption builds lasting productivity and measurable financial return.

Turning Insight Into Action

Knowing where AI delivers ROI is one thing. Applying it across teams and workflows is another. Organizations that operationalize these five areas see measurable impact because AI is embedded into daily work instead of siloed experiments.

Productivity in Practice

• Standardize how AI handles routine tasks, like summarizing meetings or formatting reports
• Define clear guidance for team usage so employees can rely on AI without disruption
• Track time saved and output quality to refine AI deployment over time

Enhancing Customer Experience

• Monitor AI-driven interactions for accuracy and relevance
• Create feedback loops so the AI improves with real-world data
• Let human teams focus on relationship-building while AI handles repetitive personalization

Driving Growth & Marketing ROI

• Set KPIs linked to campaign performance, revenue, or operational metrics
• Use instruct models for fast execution and thinking models for multi-step analysis
• Regularly evaluate outcomes to ensure AI contributes tangible business value

Securing Your Organization

• Integrate AI alerts directly into existing security workflows
• Establish clear escalation and auditing processes
• Use AI to supplement human teams, reducing response times and exposure risk

By splitting the work across categories and providing clear, actionable steps, teams can capture higher ROI, reduce risk, and embed AI as a natural extension of human productivity. The focus is on creating systems that are repeatable, measurable, and aligned with strategic goals.

Promevo helps organizations make that shift. Our team works with you to evaluate where AI tools like Gemini fit best, how to deploy them securely, and how to measure results that align with your productivity and growth goals.

Download Google Cloud’s ROI of AI 2025 report to explore how leading organizations are achieving measurable impact. Then connect with Promevo to map the areas where AI can deliver the strongest ROI for your business.